Strategic Communications
Strategy, content and design,
working as one.
We help companies explain their business, articulate their direction and give important information a clear, considered form.
Explore selected workSelected work
Annual reports, specialist newsletters and investor presentations. Each assignment begins with the business question and the audience it needs to reach.
Approach / Annual report
Bring the strategic priorities and reporting context into one account.
Connect investment and operating developments with their business implications.
Carry the argument through writing, editing, hierarchy and design.
The work brought the year’s investments and operating developments together in a common business narrative.
Explore annual reports and publicationsApproach / Specialist newsletter
Select the developments and themes that warrant attention.
Separate the facts, interpretation and implications for the audience.
Use a consistent structure and visual hierarchy across each edition.
An editorial structure connected sector analysis, market developments and regulatory updates.
Explore presentations and newslettersApproach / Investor presentation
Establish the operating model and the markets it serves.
Present strategic priorities alongside the information investors need to examine them.
Give each message a clear place within a coherent presentation.
The presentation connected the business narrative, its product context and the company’s visual identity.
Explore equity stories and presentationsHow we help
We connect business understanding, editorial judgement and design across three areas of work.
Explain the business’s strategy, operating model and priorities. Develop leadership messages and viewpoints from management interviews and operating evidence.
Bring the reporting period into focus: what changed, why it matters and how it connects to the company’s direction. Carry the work from narrative structure and interviews through writing, editing, design and production.
Turn business and research material into a clear sequence of ideas. Write, edit and design each communication for its audience, with a consistent voice across presentations, newsletters and articles.
Our editorial standard
A communication should make the business easier to understand. That principle guides the argument, the evidence and the design.
An annual report should make management accountableEstablish what the audience needs to understand. Organise the document around that idea, with a deliberate sequence and a clear hierarchy.
Connect statements with operating facts, financial information and relevant context. Keep definitions, periods and figures consistent.
Use typography, charts, imagery and space to make information easier to follow. Carry the company’s identity consistently from the opening page to the last.
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