01A coherent account
Make the reporting period intelligible.
Explain what changed, how the business responded and how the year’s developments connect with its direction. Give each section a clear purpose within the whole.
Annual reports and corporate publications
Give the year
a clear perspective.
One publication.
A coherent account of the business.
We connect the reporting story, supporting evidence and design, from the first editorial outline to the finished publication.
Discuss your next publicationThe publication
Every section has a role.
The whole needs a point of view.
A report brings together many contributors and different kinds of information. Editorial structure and design help those contributions become a publication the reader can understand and use.
02A consistent basis
Keep the detail connected.
Align names, definitions, reporting periods and references across the publication. Review the narrative alongside company-supplied figures and disclosures so the parts tell a consistent story.
03A deliberate reading experience
Help the reader find what matters.
Use hierarchy, navigation, charts and visual rhythm to make a substantial document easier to follow. Let design clarify the information and support the argument.
From brief to publication
Shape the story.
Carry it through the detail.
The work moves between the overall narrative and the individual page. Structure, writing and design develop together, with review at the points where editorial choices depend on management judgement or evidence.
Management supplies and approves the underlying facts, statutory disclosures and financial statements. Our consistency review supports the publication process; it does not provide audit or independent assurance.
- 01
Set the brief
Agree the audience, reporting period, publication purpose and central theme. Identify the inputs, contributors and approvals the work will need.
- 02
Build the structure
Map the sections and their sequence. Establish where the business overview, leadership perspective, performance and supporting disclosures belong.
- 03
Develop the content
Draw on management interviews and supplied material. Write and edit the narrative, then review facts, figures and references with the responsible teams.
- 04
Design the publication
Bring the content into a consistent visual system, with page layouts, charts, infographics and imagery that explain the business clearly.
- 05
Review and prepare
Proofread the assembled document, incorporate approved changes and prepare the agreed digital and print-ready files.
Selected work · An environmental-services company
Make the business
easier to understand.
The publication introduced distinct business activities through a common narrative structure. Readers could understand each activity’s role and how it connected with the company as a whole.
Approach / Business narrative
From the company overview to the activity behind it.
- 01
Establish the business model
Explain the customer need, the proposition and how the business creates value.
- 02
Give each activity a clear role
Set out the services, operating context and contribution of each business area.
- 03
Connect the publication
Use navigation, hierarchy and a shared narrative to guide the reader through the report.
Vogabe’s role covered concept, content and design, connecting the business description with the wider publication.
What the work can include
A considered publication.
Ready for its intended use.
The brief defines the formats and level of support required. Editorial development, design and production can be brought together around the publication’s purpose and approval process.
Annual reports
A connected publication spanning the business story, leadership messages and performance narrative, with company-supplied statutory and financial material integrated into the document.
Corporate publications and factsheets
Focused publications that explain the company, its activities or a specific development, with the right balance of narrative, figures, infographics and supporting detail.
Digital and print-ready files
A publication prepared for its intended format, with a consistent design, reviewed text and figures, and final artwork ready for the agreed production requirements.
Start a conversation
What should your next
publication make clear?
Start with the audience, the reporting story and the material already available. We can help shape the publication around them.
Discuss your annual report or publication