Give the publication
a structure.
Each publication gained an identifiable editorial structure, with sections that could accommodate different subjects without losing the sequence or purpose of the issue.
Corporate communications · Selected work
Give expertise
a clear voice.
Concept, content and design for two specialist newsletters.
Publications for an insurance-services business and a specialist advisory firm brought technical subjects into a structured editorial format, each with its own identity.
The structure of the work
A publication with a clear purpose.
- 01
Audience
Establish what the reader needs to understand.
- 02
Editorial structure
Give each subject and type of content a defined place.
- 03
Consistent expression
Connect the writing with an appropriate visual hierarchy.
Two publications · 28 pagesSpecialist financial-services audiencesConcept, content and design by Vogabe
01 / An insurance-services business
Make a technical subject
easier to understand.
A 16-page insurance publication, structured around the reader’s questions.
The publication moves from an overview of insurance to policy choices, terminology and reader questions. Clear sections give each type of information a defined place.
- The editorial structure
- Separate explanation, comparison and questions, so readers can find the kind of information they need.
- The writing
- Structured explanations connect specialist knowledge with the questions a reader is likely to ask.
- The visual language
- Consistent headings and structured explanations carry the publication’s identity through the page.
The structure of the work
Make the insurance discussion accessible.
- 01
Explain the context
Establish the context before introducing choices.
- 02
Clarify the distinctions
Use definitions and comparisons to support understanding.
- 03
Address the questions
Give recurring concerns a consistent editorial home.
02 / A specialist advisory firm
Bring different subjects
into one editorial voice.
A 12-page advisory publication connecting sectors, markets and regulation.
The publication brings sector analysis, market developments and regulatory updates into a single editorial programme. A contents-led sequence separates the subjects while retaining a consistent reading experience.
- The editorial structure
- Dedicated sections distinguish sector analysis, market news, regulatory developments and practical knowledge.
- The writing
- Analysis, updates and explanations each have a distinct role within the issue, with the same editorial discipline.
- The visual language
- A clear contents hierarchy, purposeful typography and consistent numbering establish the reading order.
The structure of the work
One sequence. Several kinds of insight.
- 01
Sector analysis
Develop the implications of operating and industry changes.
- 02
Market context
Bring relevant developments into view.
- 03
Practical knowledge
Explain what the reader needs to understand next.
Our contribution
Expertise organised
for the reader’s next question.
The two completed editions gave each firm a defined way to present its expertise. Insurance guidance was separated into explanations, comparisons and reader questions; the advisory issue distinguished sector analysis, market developments and regulatory updates. The editorial structure made the purpose of each item clear before the reader entered the detail.
Give the publication
Give each subject
a useful form.
A technical explanation, a regulatory update and a practical question were written as different forms of content. The reader was given context for interpreting each. The articles had distinct purposes within the issue.
Make the hierarchy
visible.
The finished pages carried those distinctions through headings, navigation and layout. Across 28 pages, each firm had a coherent publication ready to place its specialist knowledge in front of readers.
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