Beneath
Understand the foundations.
Examine the economics, evidence, risks and relationships behind the question.
Brand resources
Our identity.
The thinking behind the name on our work. The artwork and guidance for representing it well.
Official downloads
The idea behind the identity
Depth gives ambition a foundation.
Progress starts before it becomes visible. Beneath a consequential decision lie the facts that support it, the assumptions that could weaken it and the relationships that shape what follows.
“Beyond begins beneath.” expresses our approach to ambition. It connects what a business could become with what must first be understood. The purpose of looking closely is to establish a considered course of action.
Begins
Give understanding a purpose.
Connect what the evidence supports with the choices and work that follow.
Beyond
Move forward with intent.
Help the business pursue its ambitions with a sounder basis for decisions.
The wordmark
A connected expression.
The connected “be” gives the wordmark its distinctive continuous form. We associate it with becoming: understanding a business and helping it move forward belong together. Black gives the name its weight; vermilion brings warmth and emphasis.
The wordmark and tagline are supplied as complete artwork. Their left and right edges align. Keep that relationship intact when resizing.
Official downloads
Ready to use. Consistent by design.
For media, event organisers, clients and partners. Download individual assets or the complete kit, including colour, reverse, black and white versions.
Complete brand kit
All eight logo variants in SVG, transparent PNG and vector PDF, with brand guidance and a firm overview.
Download the brand kitBrand essentials
The identity, approved colours, clear space, sizing and practical rules for use.
Download the guidelinesFirm overview
A concise, approved introduction to Vogabe Advisors and its areas of work.
Download the firm overviewDownloadable documents are provided in English. The logo and tagline remain in their original form in every language.
Our colours
A restrained palette.
Vermilion
#C94E34
RGB 201, 78, 52
Ink
#101010
RGB 16, 16, 16
Tagline grey
#4B4F54
RGB 75, 79, 84
White
#FFFFFF
RGB 255, 255, 255
Use the supplied artwork for colour reproduction. Print colour should be proofed for the chosen paper and production process.
Using the identity
Keep the form intact.
Questions about use or another format?
info@vogabe.com
Use the supplied artwork.
Keep the letters, colour relationships and tagline together as supplied. Do not redraw, stretch, rotate or add effects to the logo.
Give it space.
Leave clear space of at least half the height of the lowercase “o” around the visible artwork. Keep surrounding text and graphics outside that space.
Choose a readable size.
Use the logo with tagline at 300 CSS pixels wide or more, and the wordmark alone at 140 CSS pixels wide or more. Scale the whole asset proportionally.
Represent the relationship accurately.
Use the assets to identify Vogabe in factual references or agreed materials. Obtain written approval before using them to imply a partnership, sponsorship or endorsement.